• A) 3 months sales - Under 5,000 units
• B) 3 months sales - Between 5,001 and 10,000 units
• C) 3 months sales - Above 10,001 units

• D) Annual sales - Less than 2000
• E) Annual sales - Greater than 2001

VOD (Video on Demand), Streaming and File Services

• F) HD satellite to Cable Programmer
• G) Streaming Internet protected copy
• H) Digital Copy on DVD as part of the Blu-ray release

Example cases     A) 3 months sales - Under 5,000 units Full quality cover and disc art HTMV menus Full range adaptive encoding Limit extras to 2 - 3 most popular for this title. If sales take off, you can release an extended version. Co-op with promotional co-sponsor, advertiser & coupons. Look for extra streaming revenue: VOD to Cable TV or Internet release.	HTMV Menus Encoding - Full Extras - 3 Co-Op Ads VOD Stream	Click to enlarge chart Profit starts at 1,800 unit sales for $15 / disc wholesale. Profit for $8 / disc sell through starts at 4000 unit sales. Minimum order is 2500 blu-ray discs. Profits are real and after costs are considered. (No Co-op ads, VOD or Stream revenue included.)
B) 3 months sales - Between 5,001 and 10,000 units Full quality cover and disc art BDJ menus Full range adaptive encoding Extras - 6 or more Co-op with promotional co-sponsor, advertiser & coupons. Look for extra streaming revenue: VOD to Cable TV or Internet release.	HTMV Menus Encoding - Full Extras - 6 Co-Op Ads VOD Stream	Click to enlarge chart Profit are $41K positive for $15 / disc wholesale 5000 units. Profit for $8 / disc sell through starts at 5000 unit sales. Case B has a few more extras that raise the authoring cost, compared to Case A. Profits are real and after costs are considered. (No Co-op ads, VOD or Stream revenue included.)
C) 3 months sales - Above 10,001 units Full quality cover and disc art and fold out extra cover with collector booklet BDJ menus Full range adaptive encoding Extras 8 or more Digital Copy Co-op with promotional co-sponsor, advertiser & coupons Look for extra streaming revenue: VOD to Cable TV or Internet release	Java Menus Encoding - Full Extras - 8 Digital Copy Co-Op Ads VOD Stream	Click to enlarge chart Profits are at $97K for 10,000 $15 / disc unit sales. Profit are at $27K for 10,000 $8 / disc sell through. Case C has several more extras that raise the authoring cost, compared to Case B. Profits are real and after costs are considered. (No Co-op ads, VOD or Stream revenue included.)

On-Demand is currently available only in DVD.
Blu-ray on-demand to be available soon.
Costs below are preliminary and may change.

Example cases     D) Annual Sales - Less than 2000 Template style cover and disc art HTMV menus Full range adaptive encoding for titles longer than 100 minutes. For less minutes, pre-set HD high quality high bit rate. Limit extras main motion menu only. Co-op with promotional co-sponsor, advertiser & coupons. Look for extra streaming revenue: VOD to Cable TV or Internet release.	HTMV Menus Encoding - CBR Main Menu Motion Co-Op Ads VOD Stream	Click to enlarge chart Profit starts at 1,000 unit sales for $19.95 / disc. Profit starts at 2,750 unit sales for $16 / disc sell through. Case D uses CBR Constant Bit Rate encoding for content under 100 minutes. Discounts for large amounts of on demand disc fulfillment may be available. Profits are real and after costs are considered. (No Co-op ads, VOD or Stream revenue included.)
E) Annual Sales - Greater than 2001 Template style cover and disc art HTMV menus Full range adaptive encoding for titles longer than 100 minutes. For less minutes, pre-set HD high quality high bit rate. Limit extras main motion menu only. Co-op with promotional co-sponsor, advertiser & coupons. Look for extra streaming revenue: VOD to Cable TV or Internet release.	HTMV Menus Encoding - CBR Main Menu Motion Extras 2 Co-Op Ads VOD Stream	Click to enlarge chart Profits are at $20K for 5,000 $19.95 / disc unit sales. Profit are at $1.3K for 6,000 $16 / disc sell through. Case E has 2 more extras that raise the authoring cost, compared to Case D which makes sell through profits too slim. If sell through prices are expected, Case D should be used instead. Discounts for large amounts of on demand disc fulfillment may be available. Profits are real and after costs are considered. (No Co-op ads, VOD or Stream revenue included.)